Hip hop culture Thesis Proposal Example | Topics and Well Written Essays - 250 words

Hip jump culture - Thesis Proposal Example Hip bounce was the result of the activism and inventiveness of the individuals the medication swarmed lanes during the 1960s and 1970s. The spots where groups once fled, parties and open air jams were held. The wars among the gatherings were changed into road hitting the dance floor with DJs with vivid structures made by spray painting specialists. Hip jump culture experienced different changes from only a common road culture into multibillion-dollar organizations and got celebrated far and wide (Price, 2006, xi). The fame of hip jump gave itself a notoriety for being an extraordinary social development that is against the standard convictions. Past the prominence and high record deals, the very soul of the development is as yet dubious. The personality and fate of the hip jump isn't clear. The warmed discussions occurred inside the hip jump culture (Watkins, 2005, p. 5). Hip jump truly began as a progression of aesthetic exercises like move, music and spray painting which were all significant in indicating the African mainstream society. To start with it was difficult to comprehend the presence of the way of life (Dimitriadis, 2009, p. 22). A few people in the general public believe the impact of hip bounce to be overstated; it has made the very center of the African and American youth than any authentic and political occasions. Hip bounce had the option to sharpen the adolescent while advancing the one of a kind esteemed parts of different networks. It has been discovered that the essential belief system of hip jump is â€Å"Get in where you fit in†. In spite of the fact that the essential belief system of African American culture is about correspondence in the general public, hip bounce is about incorporation surprisingly who regard hip jump (Morgan, 2009, p. 48). DJs prospered in the hip bounce culture. One of them is Joseph Saddler also called Grandmaster Flash. He imagined blending wherein at least two music are played and recorded together. He additionally imagined punch-staging which is adding some popping sounds to sound tracks (Hatch, 2006, p. 24). It

A Study On The European Identity

A Study On The European Identity Despite the fact that the idea of aggregate character is a post-pioneer marvel, a couple of countries would portray themselves under an aggregate personality before the cutting edge times of the nineteenth Century. Indeed, Europe is generally exceptional in wording that it has been the individuals living in the mainland of Europe who have diligently depicted themselves as Europeans since the seventeenth Century (Pagden, 2002). In reality, European Union developed as the most significant endeavor for making a supranational element in the Continent and the best case of a Pan-European regular way of life as even the words Europe and the European Union are being utilized as equivalent words by a great many individuals consistently. All things considered, a vulnerability of a typical personality has consistently been the situation for Europeans from the beginning of time and the physical just as social outskirts of Europe has never been particularly known for a considerable length of time which are loaded with wars, strains, rivalry and blood. Today, a similar issue keeps on existing and many accept that it is the central point hindering the endeavors for accomplishing a completely coordinated Europe, as the definition and boondocks of a typical European personality is as yet obscure. For sure, one of the most significant issues of the European joining from a socio-political point of view is the dubious idea of a typical European personality including possibilities of European Union Citizenship. Albeit a typical European personality had been long around for quite a long time, these are genuinely new issues in importance to the 50 years in length history of todays European Union. In any case, I accept how the normal European personality is characterized is significant for the future strides of the combination procedure, as these days the EU is experiencing change towards a political association with an expect to turn into a worldwide entertainer in the universal political field. What will be the components of a typical Euro pean character, by what means will it be formulized in the event that it is to turn into a fruitful develop which would characterize Europe accurately to end the endeavors that went on for so long? I accept a triumphant regular European character must incorporate the solid and representative real factors and it must be attached to the assorted variety of societies which had been made by the long history of Europe (DAppollonia, 2002). Something else, in the event that it stays as a type of flimsy personality proposed by Habermas (2006), the issues and vulnerabilities of European way of life just as the inadequately working European Union citizenship is destined to exist in the Unions not so distant. Truth be told, a typical European character must be effectively built by considering all the ambiguities, logical inconsistencies and improvements in type of a solidarity in decent variety rule which can be applied to the truth of Europe instead of building a shallow and counterfeit develop as it is by all accounts today. Hypothetically, a unified Europe in political terms is made conceivable if an assembled Europe in social terms is built up through planning an aggregate normal char acter which may just be considered as an assortment of various and complex qualities made by muddled elements of Europes long history. By the by, an assembled Europe in social terms will not mean a homogenous and carefully requested European culture; rather the European personality will observe Europes long convention of assorted variety. Another significant inquiry is in what capacity should European Union citizenship be characterized and what ought to be the outskirts of social ramifications of such a political plan. Considering the wide social decent variety and long history that the individual individuals from the European Union had share in the European mainland, an aggregate character may end up being very mind boggling to develop, so one may contend that a typical European personality is as yet a figment. Despite the fact that Europeans have an effectively framed a typical financial and progressively political association, they are still far away from the ideal degree of social solidarity and a typical personality which is by all accounts a disturbing element for the following phases of the European incorporation. In any case, European Union citizenship is a zone open to advancements and it may be utilized as a fundamentally significant instrument by the European Union pioneers to gather a typical European char acter, just on the off chance that it is formulized effectively. The basic point on the discussion of European Union citizenship is that the predominant Classical Model of Citizenship depends on the structures of country state and that is the reason this model can't be applied to the European Union, as it is an entire diverse degree of association. Then again, Post-National citizenship is a cutting edge way to deal with the issue of European personality and it is reasonable to Europe so as to arrive at its objectives of unification and extending through structure a more grounded basic character in the 21st Century. This paper is composed in a few areas. European personality from a recorded point of view is investigated in the initial segment; the present status of European character and the issue of national characters as opposed to the regular European personality is talked about in the accompanying section; another European personality and recommendations for another definition is given in the third section; a concise history of European Union endeavors and progress on building a typical character is analyzed in the fourth part; lastly the parts of European Union Citizenship is examined in the fifth piece of this paper. All things considered, this paper contends that a typical character in type of an aggregate European personality is obviously fundamental for the Union at this phase of combination, and it is a critical component for the fate of the European joining venture particularly as our reality is getting littler just as progressively divided at the same time because of the mind boggling elements of worldwide relations consistently at the time of globalization. European Citizenship is a lot of associated with the issue of European character and it is the way to accomplishing such a solid basic European personality when it is formulized as a Post-National wonder. The Europeans must get their capacity from the assorted variety of their societies by building a thick character for Europe instead of a flimsy personality which comprises of just political rights; yet the Europeans will not disregard the uniqueness of the Continent and the similitudes they share in contrast with the remainder of the w orld underscored by the Unity in Diversity standard. Today, it is the ideal opportunity for the Europeans to join under one rooftop in socio-political terms, total the long standing errand of characterizing the limits of the European human advancement by building up a typical and aggregate European personality so as to carry on the advancement of the European mix venture in a globalized world. Regardless, the topic of potential outcomes of the Europeans to accomplish such a significant level of social just as political solidarity stays an inquiry and it is dependent upon an entire diverse degree of research. Notwithstanding, frequently observed as a territorial result of globalization itself, I accept the European coordination venture can't advance any further without accomplishing a typical European personality which is more basic than any other time in recent memory today so as to beat the difficulties of globalization in the 21st Century. Personality has consistently been a risky idea since it is questionable, liquid and exceptionally adaptable. Character is simply the best approach to characterize ones and to separate from the others. Whenever taken actually, personality implies equivalent, indistinguishable. Character isn't static however powerful, and it tends to be characterized in various manners in various conditions. Personality is develop, which can't be built quickly however just in time. It's anything but a fixed, consistent and pre-given element; while personality development is intensely reliant on how one is seen by the others. Recognizable proof suggests having a place or participation, thus which infers the prohibition of non-individuals (Bretherton Vogler,1999: 236).In different words, the sole reason for character is to isolate self from the others it could be said. In addition, personalities are numerous in nature, or even colorful. An individual may have a solitary character, yet it will be comprise d of numerous degrees of dedication and recognizable proof (Von Benda-Beckmann Verkuyten, 1995: 18). Then, characters change, since they depend on recognitions, which themselves change after some time and condition; as it is conceivable to recognize ones self with more than each thing in turn, for example, class and sex, or religion and age. In this way there are different components of ones personality and these different components in a character likely could be conflicting (Von Benda-Beckmann Verkuyten, 1995: 12). Then again, an aggregate character implies the mentalities, which all individuals from that gathering share for all intents and purpose in their musings and conduct; which separates them from the other (Munch, 2001: 137). Aggregate personalities can give existential importance to individuals, along these lines they are essential methods for solidarity in a general public which give extra security particularly during times of change. Aggregate characters can produce a level of progression among people and their social condition, and can give social acknowledgment and endorsement (Von Benda-Beckmann Verkuyten, 1995: 24). In this way, aggregate characters are characterized for the most part by culture from a recorded perspective as opposed to organic qualities, ethnicity, patriotism or straightforward political rights. At long last, It they are utilized to build network and sentiments of attachment and comprehensive quality, an idea to give the feeling that all people are equivalent in the envisioned network (Strath, 2002: 387). From the viewpoint of political theory; there are two sorts of political characters: a urban personality and a social personality. The social meaning of political character involves a feeling of having a place of a person towards a specific gathering which can for the most part characterized by its uniform social or ethnic qualities. Then again, the metro meaning of political character invol

Academic Essays For Sale: Find Out How to Sell Your Paper Quickly and at an Affordable Price

Academic Essays For Sale: Find Out How to Sell Your Paper Quickly and at an Affordable PriceWhen it comes to writing academic essays for sale, you must understand that you have many different options. You should know all of the ins and outs of all of your options before starting your search.The first step in determining which academic essay seller is best for you is to make sure that you have a list of a few writers. Go online and pick up some samples of a few different sellers. This is very important to doing a proper search because too many sellers will sell you essays that are not at the same level as the rest of the sellers.Sellers will offer you the same style of paper. It will look like they write for a publication. That's not to say that you won't be able to find a seller that writes like a magazine or business journal - it's just that you want to look for writers that can write in a way that is appropriate for the school or university that you are selling your essay to.The ne xt thing you want to do is to look for sellers that offer a guarantee with their academic essays for sale. There are certain sellers who will give you a refund if you are not satisfied with the papers. This is a good option if you are looking for an essay that has a more professional feel.Sometimes if you buy your essay from a large print publisher, it can be hard to get a return on your investment. If you decide to buy your essay from a small publisher then you should be able to get a refund if you are not happy with the papers. That is the only real downside to buying a paper from a large publisher.One of the biggest problems that a lot of people have when they buy an essay is the size of the paper. Not only do they end up being over sized, but they are expensive because of that. Sometimes they will have poor quality paper that will not look like the type of paper that you are looking for.In terms of the quality of paper you want to make sure that it is not tacky - that it will pa ss your English Language Proficiency Test for your time sales letter. You want to look for essays that are written in a professional, full-length copywriting that will get the point across to your readers in a way that they will remember.Once you find the right company that can write your essay for you, you can rest assured that it will get the job done. Your students will be much happier knowing that you are providing them with a quality paper that you wrote for their school.

Is Shakespeares Much Ado Too Misogynistic to Be a...

Eman Quisay Is Shakespeare’s ‘’Much Ado about Nothing’’ too misogynistic to be a modern day rom-com? Much Ado is a play about love and comedy in a semi courtly setting in the small town of Messina, Italy. In comes the soldiers and everyone rejoices the women dress in their fine clothes in hopes of looking presentable. After all the excitement calmed a little and the women are dressed, they go and meet the soldiers as a household. Leonato whom is the father of Hero and uncle of Beatrice goes and welcomes Don Pedro, the prince, and his companions: Claudio, Benedick and Don John among others. Across the courtyard there is a young love blooming as Claudio gazes at fair Hero and falls in love with her. Simultaneously Beatrice and†¦show more content†¦The very next day comes along and Claudio weds the ‘other Hero’ and they live happily ever after with Hero only saying a handful of lines till the end. Synchronously the story of Beatrice and Benedick unravels. Stuck in a merry war with each other, Beatrice and Benedick seem like an implausible couple. They insu lt each other at every turn. The focus of the play is on the young love, which might have been what the Elizabethan audience was fixated on, but now in the 21st century with our modified views on women, the romance of the play is in the love shared between Beatrice and Benedick. Beatrice is the independent, strong and opinionated woman traits that we, nowadays, think are important in a woman. She isn’t afraid to voice her opinions, insult Benedick or be bawdy in her humor. She relishes defying the status quo and surprising the men with her antagonistic attitude. The love story is quite obvious to our eyes where she starts insulting Signor Benedick, even when he wasn’t speaking to her, ‘’I wonder that you will be talking, Signor Benedick, nobody marks you.’’ She is trying to pick a fight just to get a ruse out of him. She is directly insulting him in a manner ‘unsuitable’ of a lady in Elizabethan times, ‘’scratching c ould not make it worse an ‘twere such a face as yours were.’’ Everyone in Shakespeare’s audience would have

Herbicides Used to Control or Kill Woody Stemmed Plants

The United States Department of Agriculture takes herbicide application practices very seriously. You have to have a state pesticide handlers license to apply many of these chemicals or even to purchase them. I have developed this list of chemicals as a general overview of herbicides used to control of woody stemmed pests. Ways to apply an herbicide are numerous. They can  be applied to foliage or soil, they can be injected into the bark or sprayed on stumps. It all depends on the specific chemical formulation you are using.  Here are some application methods for these chemicals which should be used according to labeling instructions. Woody-stemmed Herbicides and How They are Applied These chemicals are listed by generic name, brand name and application method. Some of these herbicides may now be out of favor or have been added to a restricted list so use this list only as a starting guide. All links are to Cornell Universitys Pesticide Management Education Program. This is not an all-inclusive listing and is intended to give an overall view of available woody stem control chemicals and how they are applied: Amitrole (Amitrol-T) - foliar spray Bromacil (Hyvar) - broadcast treatment 2,4-D (several trade names) - foliar spray Dichlorprop (2,4-DP, Weedone 2,4-DP) - foliar spray Dicamba (Banvel) - cut surface Fosamine (Krenite) - foliage treatment Glyphosate (Roundup) - foliar spray Hexazinone (Velpar) - soil uptake Imazapyr (Arsenal) - foliar, frill, stump treatment Metsulfuron (Escort) - foliar spray Picloram (Tordon) - broadcast, foliar, frill treatment Tebuthiuron (Spike) - broadcast treatment Triclopyr (Garlon) - spray This listing is intended to be used as a general guide only. Before using any herbicide consult the label before using. Remember that labels change frequently and often contain special restrictions reguarding specific use of the chemical. How to Kill a Tree Using HerbicidesHow to Kill a Tree Without ChemicalsList of Approved Tree Control Chemicals

The Psychological Impact of Social Networking Essay

Technology has had a great impact on the way the world communicates. Access to technology has become an integral part of education, socialization and industry related requirements, and accordingly Internet usage is evolving and growing rapidly. MySpace, Twitter, Skype, and Facebook are some of the online connections people use today to stay in contact with friends, coworkers, and family. Communicating in today’s society has become a lot easier with social networking sites allowing us to communicate with people with a simple click of the mouse. In this paper, I will address the strengths and limitations of social networking. I will look at the ways that social network can impact the social world of people and communities, especially those†¦show more content†¦As of this morning, 500 million people all around the world are actively using Facebook to stay connected with their friends and the people around them (Zuckerberg, 2010). Strength of social networking sites Social network sites (SNSs) such as such as Friendster, CyWorld, and MySpace allow individuals to present themselves, articulate their social networks, and establish or maintain connections with others (Ellison, 2007). These sites could be used for work related situation, romance, connecting with individuals with shared interest, or creating a connection amongst college students. Facebook enables its users to present themselves in an online profile, accumulate ‘‘friends’’ who can post comments on each other’s pages, and view each other’s profiles (Ellison, 2007). Individuals can write on the wall of friends, send private message, comment on posts, as well as chat via instant messaging. Much of the early research on online communities assumed that individuals using these systems would be connecting with others outside their pre-existing social group or location, liberating them to form communities around shared interests, as opposed to shared ge ography (Ellison, 2007). Psychosocial implications of social networking The use of SNSs (social network sites) can have both positive and negative effects on the individual; however, few studies identify the types of people who frequent these Internet sitesShow MoreRelatedSocial Media And Social Networking1459 Words   |  6 Pagesthe first email was delivered, social media has taken the world by a storm with millions of demographic groups choosing to connect through social networking platforms that facilitate a multifaceted level of online communication. As of May 2011, Facebook was named the number one social networking site with over one billion users and 864 million daily active users (Satici Uysal, 2015, p.185). The surging popularity of Facebook, which was designed to foster social interaction, is unprecedented. ConverselyRead MoreDiscuss the Influence That Social Networking Plays in Society Today? How, and to What Extent, Has It Re-Defined Social Relationships and Is This Generationally Specific?1144 Words   |  5 PagesDiscuss the influence that Social Networking plays in society today? How, and to what extent, has it re-defined social relationships and is this generationally specific? Social Networking plays an important role in society today; it will be argued that social networking has redefined social relationships and that this effect is generationally specific (Salman,2009) Social Networking sites such as Facebook have had a profound effect on personal relationships. The twenty first century is an imprisonedRead MoreKids and Social Networking: Danger at Their Fingertips? Essay1141 Words   |  5 PagesMost people in the world have some form of social networking such as Facebook Twitter, Instagram, etc. In today’s day, kids are getting more and more attached to these types of sites, especially kids under 16. It even seems like an average teen or pre-teen has to take a â€Å"selfie† every 5 minutes. Some of these teens say it is good to have such a reliable way to connect with friends over social networking websites. Is this an accurate statement? Is this true without any complications or flaws? DoesRead MoreSocial Networkings Negative Effect on Society1042 Words   |  5 PagesHenry Yelkin Social Networking’s Negative Effect on the Young of Today Social networking sites such as Twitter, Tumblr, and Instagram are changing the youth’s focus from productive activities, to the indulgence of their adolescent egos. Many teenagers growing up today have chosen to pursue accomplishments that hold no meaning, such as getting 100 likes on their photos. What is worse is that the youth subconsciously know that having this-many followers or that-many likes will get them nowhereRead MoreSocial Media and Its Impact742 Words   |  3 Pages August 6, 2011 Social Networking’s Good and Bad Impacts on Kids Psychologists explore myths, realities and offer guidance for parents WASHINGTON—Social media present risks and benefits to children but parents who try to secretly monitor their kids’ activities online are wasting their time, according to a presentation at the 119th Annual Convention of the American Psychological Association. â€Å"While nobody can deny that Facebook has altered the landscape of social interaction, particularlyRead MoreThe Effects Of Facebook On People s Psychological Well Being Essay838 Words   |  4 PagesFacebook on people’s psychological Well-being. This literature review is made to discuss the effects of social networking websites especially Facebook on people’s psychological Well-being. Since Facebook became the number one social networking website in the world and almost everyone use Facebook to communicate with people, we should know that people from the age of 18 to 25 are the ones usually glued to their Facebook accounts due to the fact that they care about their social status and knowingRead MoreImpact Of Social Networking On The Classroom Of Criminal Justice Essay1726 Words   |  7 Pagesinteraction, is becoming less and less important as social networking has provoked false senses of connection, which may lead to negative physical or psychological predicaments. Who is your primary audience or reader? Why? Be detailed in your answer about your audience. My primary audiences are employees responsible for the management of online content, and professionals in the field of Criminal Justice that have an interest in the risks of social networking. Parents of children and young people aged betweenRead MoreSocial Media And Its Effects On A Large Scale Essay1675 Words   |  7 Pagesinteraction, is becoming less and less important as social media has provoked false senses of connection, which may lead to negative physical or psychological predicaments. Who is your primary audience or reader? Why? Be detailed in your answer about your audience. My primary audiences are employees responsible for the management of online content, and professionals in the field of Criminal Justice that have an interest in the risks of social networking. Parents of children and young people aged betweenRead MoreFacebook : Good Or Bad?1150 Words   |  5 Pagesfailed to provide a good service or a new and improved venue was developed such as Facebook. The web site SocialMediaToday.com lists Facebook as the number one site for social networking and as of 2015, it has over 1.44 billion monthly active users15 and it continues to grow everyday. I believe that is incredible for a networking site, which has only been around since 2004.16 Facebook was launch by Mark Zuckerberg while he was studying psychology at Harvard University and originally labeled it â€Å"TheRead MoreSocial Media Sites Impacting Children and Teens Essay1358 Words   |  6 PagesTarget Population The target population are children from the ages 6-12 yrs and teenagers 13-18 yrs. To be eligible the participants must impose the interest of social media. Both male and females are wanted to participate in the research. Limitations My inquiry had various limitations. The quantity of participants would have been more evenly distributed across gender and year in school. Limits also depended on parental guidance and/or permission in allowing kids to take part in the survey

Kfc China Case Study free essay sample

Expansion should be progressed in order to take advantage of China’s increasingly growing economy. Having an average growth rate of 8% in GDP and a population of 1. 3 billion (Li 2004), the China presents an increasingly large buying force. KFC China can take full advantage of this by introducing more franchises to increase growth and profits. In reference to Porter’s ‘Five Forces’ model, although there will be future competitive pressure from businesses in the industry, KFC’s localised menu appeals to consumers and will differentiate them from international competitors who haven’t redesigned their business model for Chinese business. Thus, KFC has a unique opportunity to offer an American style experience that is different from most other food establishments (Li 2004). By expanding, KFC China can increase the likelihood of long-term success. ‘KFC China will experience diminishing returns if it continues to expand into areas with lower spending power. ’ (Li 2012) Rather than expand through China in lower socioeconomic areas, graph 1 (adapted from Foster Partners Group 2012) suggests that KFC should focus on expansion into both advanced and developing cities where there will exist the highest percentage increase in mainstream consumers by 2020. There will be higher levels of disposable income in these cities particularly, thus facilitating an increase in consumers participating in the market and increasing profits. As expansion increases, more management issues and general problems are likely to arise including fragile franchisee management, vague brand development strategies and the lack of logistics and distribution outlets. (Woke, 2012). However, according to Bell and Shelman (2011), KFC China controls supply chain management issues with its own distribution system. Although expensive, this allows KFC China to continue to expand rapidly with its own warehouses, truck fleet and complex menu. Accordingly, the chance of long-term success has been improved through thorough planning. The expansion strategy has further chance of success if the current trend of increased independence of women within China continues. Female participation in the workforce is already at a high of 67% in China, and with the one-child policy still in place many women are now freed from caring for large families. Thus, one can assume that female workplace participation rates will increase in the future (Atsmon et al. 2012, p. 18-19) Hence, women will increasingly become attractive consumers themselves as they will not possess as much time to prepare home meals and may seek more take away meals from the office or home. If KFC China further consolidates on their already high market share of 40% (Bell and Shelman 2011) and product quality through the expansion strategy, the brand name will be strengthened. This considered, consumers will be more likely to purchase more KFC food, thus increasing growth and profits. The first challenge KFC China may face in relation to its localisation strategy is the risk of a backlash. ‘A highly visible company could easily become the target of a consumer or government backlash against the perceived negatives of fast food. ’ (Bell and Shelman 2011). With the current ongoing worldwide obesity epidemic, the likelihood of this happening is ever-increasing as parental and authority’s concerns rise. Patterson (2011) adds to this, stating that from 2010, obesity in China was at a high of 38% due to the increasing amounts of available fast food. This figure is rising as ‘Chinese are indulging their children because state policy has shrunk family sizes while economic progress has given urban families higher disposable incomes’ (Patterson 2011). If a backlash occurs, KFC China’s reputation will deteriorate, leading to cash flow problems, lower profits and decreased growth. To avoid this, KFC have developed the concept of a ‘†new fast food† that would be â€Å"nutritional and balanced† and promote â€Å"healthy living†Ã¢â‚¬â„¢ (Bell and Shelman 2011). In regards to their localisation strategy, another threat KFC China face is the possibility of competitors gaining more market share. Despite constant introductions of new dishes by KFC, competitors are slowly increasing their reputation amongst consumers according to Cho (2009), who claims competitors have been able to do this by going high-tech, with some introducing robots to prepare authentic Chinese dishes at high speeds. Further, there exists the threat of ‘other international fast foods and local knock-offs offer similar products at lower price points’ namely 30% below KFC China prices (Li 2012). Additionally, Li (2004) claims that fast food in China is a modern lifestyle now as opposed to a fad which it can be depicted as in the past. ‘The desire which is rooted in the years of isolation from the world to peep into the world outside has faded gradually since the opening of China. ’ (Li 2004). Hence, growth and profits have potential to decline in the future, a challenge which needs to be strategized against to ensure long-term success. The third obstacle facing KFC China is increasing operation costs. Ongoing primary and secondary market research into Chinese demographics is crucial to the business’ success, yet poses high costs. However, Simmons and Crawford (2013) observe that KFC have hired local managers who understand the Chinese consumer, the restaurant trade and Western business methods. This poses as a competitive advantage over international and local competitors due to these supervisory managers having a greater skill base compared to equivalent workers in other businesses. Furthermore, rental costs have increased and thus it has been predicted that KFC’s profit margins will decrease by 0. -1% per year for the next 5 years states Li (2012). To counteract these rising expenses, KFC China varies its prices among different locations to ‘generate extra revenue as consumers would not be sensitive to minor price increases. ’ (Flannery, 2011). This strategy will help minimize ongoing costs, thus sustaining profitability and growth. KFC China’s strategy of rapid expansion should be continued in order to meet the desires of the changing nature of the Chinese consumer, whereby there are increasing numbers of female workers and increasing incomes.